This week, Russ and Alex had the pleasure of sitting down and talking with Dr. Joan Palmiter Bajorek about using research and data to better understand your audience. She provides great insight into empathy and conversational design, data driven yet human centered experiences and the value of data when considering the experience you are building. We would love your feedback, questions and comments! You can reach out to Alex, Russ and the rest of the team at VERSA at: [email protected] [email protected] [email protected]