Chris shares an experience from an Association of University Technology Managers (AUTM) Regional Conference where he sat on a panel representing the perspectives of a client, attorney, patent office and analytics. Each panelist shared from their point of view the dilemma of one specific case and the approach that they would take in dealing with a troubled patent application. When is it time to use the appeal process or take some other extraordinary action after a final rejection has been issued? Chris discusses the key role of patent analytics in moving you from a position of guessing your next step to one of data-informed prosecution strategy.