Vance Vaucresson's story is an inspiring testament to the power of resilience - no matter the odds, he stayed true to his roots and overcame incredible adversity to reinvent the family business. Little did he know, his journey would take a surprise turn, leading him to contribute to the revitalization of his local community... Vance Vaucresson, a third-generation entrepreneur and CEO of Vaucresson Sausage, is a passionate advocate for the preservation of Southern culture, history, and food. Born into a family of butchers, Vance has dedicated his life to carrying on the legacy of his father and grandfather, overcoming numerous challenges along the way. With a strong commitment to community, Vance has been instrumental in revitalizing the 7th Ward in New Orleans, offering affordable housing and a unique dining experience that celebrates the rich Creole culture of the region. Join host Rudy Rayfield Jr. as he welcomes Vance Vaucresson to discuss the trials and triumphs of Black-owned businesses in a competitive market.