This is the fundamental tenet of human-based marketing:  Time is precious; therefore, attention is priceless.  In this episode, we interview Kyle Maurer , VP of Digital Marketing & Gaming at Monster Energy , about what marketing as a relationship really means.  Join us as we discuss: Understanding and connecting with the consumer, generationally Layers of audience and the attention spectrum The role of social media and peripheral touchpoints 3 questions you should be asking about attention    Keep connected with Beyond Conventional Marketing by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Thanks for listening!