A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for your marketing strategy.

Online shopping has never been easier than it is today. You can order almost everything you could want online, and it will be delivered to you in a matter of days. However, in-person customer experience still plays a big role in the fashion industry. So we wanted to find out how some of the best fashion brands balance and leverage both in-person and digital experiences. To do that, we invited Stephan Lukac, Marketing Director at Indochino, on to the podcast.

In this episode of Beyond Conventional Marketing, Anushka Lokesh is joined by Johnny Russo, Chief Digital Officer at Lamour and MLG Brands. They discuss the five pillars of digital transformation, the new age of leadership, and the importance of prioritizing your goals.

With its ups and downs, 2022 brought us plenty of exciting digital marketing innovations that help marketing professionals take their game beyond conventional. As this year comes to an end, we’re running through the highlights of our most popular episodes of this year to understand how marketing leaders create meaningful and relevant digital experiences for consumers.

Every marketer searches for a winning formula for getting more customers and driving business growth. Some experiment with various advertising tools and formats, while others try to guess what would grab their customer's attention. But have you ever tried asking your customers directly? As David Cost, the Vice President of Ecommerce and Marketing at Rainbow Apparel Co, says, "Customers want to give you feedback when you make it easy, and that data is super valuable." Let's see how that...

In this 15th episode of Beyond Conventional Marketing, Anushka and David discuss why the best marketers thrive when they have to wear multiple hats, dealing with the attribution challenge, and personalizing customer experience through post-purchase surveys.

Every brand and business focuses on digital marketing today. But not everybody has an endless budget and big teams. Is there anything that works for small and medium brands? Luis Velasco, the Senior Vice President of Marketing at Jollibee, believes there are three things you can focus on to be impactful and help you connect with your consumers. And today, he joins us to share his secret sauce for winning at digital marketing. In this episode, we discuss: Adapting to consumer's...

In this 14th episode of Beyond Conventional Marketing, Anushka and Luis discuss how digital marketing allows you to overcome traditional marketing challenges, adapting to consumer preferences, and digital marketing personalization and data analysis.

Attention might be one of the most scarce resources nowadays. All brands fiercely compete to get people's attention and ensure they have the best experiences possible. That is the idea of experiential marketing; it aims to provide an exciting and unforgettable experience to your customers. But experiential marketing is considered to work most effectively in off-line environments. Is there any way to ensure the same experience in the digital world? Angelic Vendette, the Chief Marketing...

In this 13th episode of Beyond Conventional Marketing, Anushka and Angelic discuss why combining experiential and digital marketing become so powerful. Experiential marketing and the importance of a strong community.

Innovation is a word people repeat… a lot. But what does this really mean, and what is the most effective approach to drive consumer marketing innovation? To answer these questions, Ivonne Kinser, Vice President of Marketing and Innovation at Avocados From Mexico, joins Anushka Lokesh. In this episode, we discuss: Ivonne's approach to marketing innovation How can you drive marketing innovation? The impact of technology on marketing Why should you leverage your strengths  For more...

In this 12th episode of Beyond Conventional Marketing, Anushka and Ivonne discuss how can you drive marketing innovation, approach to marketing innovation, why should you leverage your strengths, and the impact of technology on marketing.

Which company comes to your mind first when you think of outstanding consumer marketing? We bet there is a great chance your answer is Coca-Cola. Even if not, we have to admit that marketing is one of the elements they have truly mastered. Their team does an impressive job of appealing to people's emotions and interests and keeping up with the latest trends. But how do they do that? To find out, we invited one of Coca-Cola's marketing champions, Kate James, Senior Manager of Digital Commerce...

In this 11th episode of Beyond Conventional Marketing, Anushka and Kate discuss how today’s consumers shop, why you should adapt your marketing to present trends, the evolution of digital marketing, and the three questions every marketer should answer.

Dear marketers, learn the following: personalized consumer experiences should feel natural. Consumers should walk away with the feeling that interacting with your brand makes their lives easier and better. But the question remains, how can you do that effectively? In this episode, Logan Bennett, Personalization Experience Lead at Carhartt, joins us to share his expertise in personalization. He also talks about how to set up the customer journey and the role of data in curating seamless...

In this 10th episode of Beyond Conventional Marketing, Anushka and Logan discuss how the customer journey impact marketing strategies. The importance of the consumer journey, customer journey challenges, and being data-driven vs data flexible.

Why is personalization crucial to your business success? And how can you approach customer personalization efficiently? These are great questions that require clear answers. So we invited a true personalization professional on to the podcast. Anna Kloss is the Vice President Pricing, Promotion, Product, and Personalization at Vista.  Anna has extensive experience leading transformative commercial programs involving analytics-driven, data-heavy approaches with a focus on retail and consumer...

In this 9th episode of Beyond Conventional Marketing, Anushka and Anna discuss advice on implementing personalization and best practices, what makes personalization complex, and what Customer Relationship Magic is at Vista.

This 90-year-old family-owned company has a big brand and huge market. One of the most important changes in the last 90 years — and especially recently — is how they’ve leveled up their use of data. Hear our conversation with Lucas Johnson, Associate Vice President, Zippo Global Marketing at Zippo: Zippo’s best practices for aggregating and visualizing data Data’s role in the e-commerce space Integrating a data-driven approach with the core values of a heritage brand  More information about...

In this 8th episode of Beyond Conventional Marketing, Anushka and Lucas discuss data’s role in the e-commerce space, Zippo’s best practices for aggregating and visualizing data, and Integrating a data-driven approach with the core values of a heritage brand.

To build a thriving e-commerce business goes beyond just digital marketing. You need to have the infrastructure, supply chain, digital processes, technology, and people in place — and to learn as you go. In our conversation with Kacy Fabie, Head of Digital Marketing and eCommerce at Colour Republic LLC she talks about: Building an e-commerce platform from scratch The importance of logistics and customer experience in the fresh flower industry The philosophy of e-commerce brands to learn as...

In this 7th episode of Beyond Conventional Marketing, Anushka and Kacy discuss the importance of logistics and customer experience in the fresh flower industry, building an e-commerce platform from scratch, and the philosophy of e-commerce brands to learn as you go.

This is the fundamental tenet of human-based marketing:  Time is precious; therefore, attention is priceless.  In this episode, we interview Kyle Maurer , VP of Digital Marketing & Gaming at Monster Energy , about what marketing as a relationship really means.  Join us as we discuss: Understanding and connecting with the consumer, generationally Layers of audience and the attention spectrum The role of social media and peripheral touchpoints 3 questions you should be asking about...

In this 6th episode of Beyond Conventional Marketing, Anushka and Kyle discuss understanding and connecting with the consumer, generationally, layers of audience and the attention spectrum, the role of social media and peripheral touchpoints, and 3 questions you should be asking about attention.