How to Get More Value from Data Analytics with Lucas Johnson,

Beyond Conventional Marketing: A Marketing...

How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo

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Description

In this 8th episode of Beyond Conventional Marketing, Anushka and Lucas discuss data’s role in the e-commerce space, Zippo’s best practices for aggregating and visualizing data, and Integrating a data-driven approach with the core values of a heritage brand.

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