This 90-year-old family-owned company has a big brand and huge market. One of the most important changes in the last 90 years — and especially recently — is how they’ve leveled up their use of data. Hear our conversation with Lucas Johnson, Associate Vice President, Zippo Global Marketing at Zippo: Zippo’s best practices for aggregating and visualizing data Data’s role in the e-commerce space Integrating a data-driven approach with the core values of a heritage brand  More information about Lucas and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/lhjohnson/ Company Website: https://www.zippo.com/ First Insight: https://www.firstinsight.com/ Domo: https://www.domo.com/  Keep connected with Beyond Conventional Marketing by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Thanks for listening!