Monster Energy VP of Digital Marketing & Gaming, Kyle Maurer,

Beyond Conventional Marketing: A Marketing...

Monster Energy VP of Digital Marketing & Gaming, Kyle Maurer, with a Quick Guide to Human-Based Marketing

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Description

In this 6th episode of Beyond Conventional Marketing, Anushka and Kyle discuss understanding and connecting with the consumer, generationally, layers of audience and the attention spectrum, the role of social media and peripheral touchpoints, and 3 questions you should be asking about attention.

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