Every brand and business focuses on digital marketing today. But not everybody has an endless budget and big teams. Is there anything that works for small and medium brands? Luis Velasco, the Senior Vice President of Marketing at Jollibee, believes there are three things you can focus on to be impactful and help you connect with your consumers. And today, he joins us to share his secret sauce for winning at digital marketing. In this episode, we discuss: Adapting to consumer's preferences How digital marketing allows you to overcome traditional marketing challenges Digital marketing personalization and data analysis  For more interviews from the Beyond Conventional Marketing podcast, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player!