Which company comes to your mind first when you think of outstanding consumer marketing? We bet there is a great chance your answer is Coca-Cola. Even if not, we have to admit that marketing is one of the elements they have truly mastered. Their team does an impressive job of appealing to people's emotions and interests and keeping up with the latest trends. But how do they do that? To find out, we invited one of Coca-Cola's marketing champions, Kate James, Senior Manager of Digital Commerce Marketing at The Coca-Cola Company. Kate considers herself a digitally native storyteller. Today, she talks about what makes Coca-Cola's digital marketing initiatives stand out and how the company evolves with the consumer. In this episode, we discuss: The evolution of digital marketing How today’s consumers shop Why you should adapt your marketing to present trends The three questions every marketer should answer    For more interviews from the Beyond Conventional Marketing podcast, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player!