Dear marketers, learn the following: personalized consumer experiences should feel natural. Consumers should walk away with the feeling that interacting with your brand makes their lives easier and better. But the question remains, how can you do that effectively? In this episode, Logan Bennett, Personalization Experience Lead at Carhartt, joins us to share his expertise in personalization. He also talks about how to set up the customer journey and the role of data in curating seamless personalized experiences and marketing strategies. In this episode, we discuss: The importance of the consumer journey How does the customer journey impact marketing strategies? Customer journey challenges Being data-driven vs data flexibile  For more interviews from the Beyond Conventional Marketing podcast, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player!