To build a thriving e-commerce business goes beyond just digital marketing. You need to have the infrastructure, supply chain, digital processes, technology, and people in place — and to learn as you go. In our conversation with Kacy Fabie, Head of Digital Marketing and eCommerce at Colour Republic LLC she talks about: Building an e-commerce platform from scratch The importance of logistics and customer experience in the fresh flower industry The philosophy of e-commerce brands to learn as you go     More information about Kacy and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/kacyfabie/ Company Website: https://colourrepublic.com/   Keep connected with Beyond Conventional Marketing by following us on Apple Podcasts, Spotify, or your favorite podcast player. Thanks for listening!