During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more. Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature. Since graduating, she has explored many different areas within the marketing industry, including brand management, event planning, corporate communications, media relations and influencer marketing. She has held roles as a Public Relations Executive representing companies like 3M and Valspar, a Global Producer for the Apparel and Accessories categories at Target Corporate, and is currently the Senior Public Relations & Communications Manager at Fiskars. Video, Show Notes & Links: https://beyondsocialmediashow.com/357 Connect with the show on social media Subscribe to the weekly eNewsletter