During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rates by ranking stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links:...

During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins GrubHub's costly lunch ShipGo's ridiculing commercial The most GenX tweet in the history of Twitter Podcast consumption stats Plus shiny new...

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politically-charged "freedom" cans Cannabis marketers stealing famous food brand packaging Video ads crashing news apps Instagram marketing...

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's Earth Day Doodle Jimmy John's gets high An NFT get-rich-quick scheme BeReal stats Plus shiny new stuff and important stats and a lot of...

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/375...

During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as: Ukraine's NFT fundraiser The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people YouTube video essays Sting's new Hiring Chain music video for World Down Syndrome Day Google's sunsetting Universal Analytics A botched TikTok takedown attempt Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes &...

During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia's bankrolling of pro-Putin influencers Yet another PR pitch from hell Facebook's random banning of pages Plus great new apps and important...

During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as: The new Twitter Community features LinkedIn's new marketers' community group The growing base of Metaverse users; Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage Gaming Wikipedia's SCOTUS candidate bio pages YouTube's random, mistaken takedown notices Fake Instagram Ukraine...

During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as: Bay Area Rapid Transit's customer love story for Valentine's Day Apple's virtual reality operating system, realityOS The Go Viral video game that teaches you to recognize disinformation techniques Hawaiian Tropic’s crappy marketing The reputational signals generated by Spotify's Joe Rogan controversy The fallen prestige of Forbes Edelman's Trust Barometer Plus great...

During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as: The Bryant Lake Bowl's amazing marketing video Gibson's NFT guitars Michelob Ultra's Super Bowl commercial previews M&M's mascot makeovers Influencers need to get their act together Twitter lets the Big Lie spread The ridiculous defintion of an Instagram Reel view 2022 spending on social audio Plus great new...

During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as: A social justice t-shirt campaign The Gap's $500 NFT hoodie A superb real estate influencer example Apple AirTag's stalking abilities FTC Investigates Facebook Meta for anti-competitive behavior Google and Facebook under fire for cookie policies North Korea hacks crypto to fund WMDs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes...

During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included: Alien Oreos A handgun unboxing PSA 2020 hooks up with Satan in Match.com Commercials Bored Ape Yacht Club NFTs Launch Weinermobile Lyft Rides New York Times' interactive historical reporting of the Tulsa Race Massacre Snapchat Millionaires Sleep Number's advertorial TV commercials Nerf Hires Fan As...

During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as: Twitter's new bot certification program The launch of The Atlantic's new newsletters Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie Apple allows self-repair of their devices The World Wildlife Foundation's brilliant climate change advocacy video Spotify to allow video...

During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as: The Twitter Blue rollout TikTok’s Creative Exchange Is traditional SEO enough for voice? Email engagements that boost inbox visibility Content marketing tactics for recruiting talent Arby’s french fried vodka Apple’s secret advertising arbitrage Instagram poaching TikTokers The wild west of disinformation on podcasts The state of email...

During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact. Among the topics we cover in this interview: - Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects. - Mainstream media's false narrative about the blockchain...

During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as: LinkedIn closes the chapter on Stories Instagram allows desktop uploads Journalists prefer Zoom interviews Australia pitches Chris Helmsworth A sign language Metallica video Facebook by another name Apple's privacy protection posing Walmart's crypto ATMs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links:...

During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as: A study suggesting that jerks are jerks, online or off Sleep Number's content marketing campaign 5 new Twitter features, including business profiles A design firm's brilliant mock condom ads Amanda Gorman's Estee Lauder sponsorship gig Minnesota Vikings' stadium experiential marketing Branding NFTs BrightLocal's marketing of their online reviews survey Google embeds a guitar...

During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce. Among the topics we cover in this interview:  - Defining basic cryptocurrency terms - What is DeFi? - What’s a smart contract? - What is de-centralized banking? - How does blockchain work? - Is the IRS watching crypto? - Crypto taxes - What are stable coins? - What are NFTs? - How NFTs can be used - NFTS: financial freedom for artists -...

During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc. Among the topics we cover in this interview: - David's musical career - The effect the pandemic had on musicians’ lives - David's efforts at marketing himself and his bands - How he crowdsourced his solo album, and - David's current musical endeavours Video, Show Notes & Links: Audiolicious.tv Connect with the show on social media...

During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as: Lyft and Oscar Meyer co-brand a Weinermobile lift The White House's pro-vax influencer campaign Google My Business' prominence signal Robot lawyers Walmart's advertising network Moms against misinformation Alan Page isn't notable enough for Twitter Facebook post plagiarism The Milk Crate Challenge Microsoft 11 support Influencer compensation survey Plus great new apps and...

During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career. Among the topics we cover in this interview: - A challenge changes Curtis' life - The doctor who paid off Curtis' $32K student loan and inspired his business - Inspired by Elon Musk to go to MIT - How many fake reviews are online? - What kind of reviews can be...

During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as: A TikTok campaign in real life Yelp's COVID labels Instagram's new blocking feature A brain/computer interface that inputs full sentences from your thoughts Twitter's redesign Twitter Spaces' new multihosting feature Snopes forced to retract plagiarized articles Vikings quarterback Kirk Cousins anti-vax PR fiasco Twitter's cropping bias A survey of content...

During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as: TikTok's push to get users to remake classic commercials Non-fungible tokens for Coca-Cola and Twitter The rise of low-fidelity video ads Google's adoption of email authentication protocols More Google My Business call data Amazon measures in-store customer experience Social media's anti-semitism...

During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more. Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature. Since graduating, she has explored many different areas within the marketing industry, including...