During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as: Improv Everywhere's New York city dance party Google's test of seller ratings in search Twitter's Non-Fungible Tokens Amazon's Kindle Vella serialized fiction platform Twitter's testing of new conversational features Instagram's Reel advertising BusinessInsider's clever welcome email Facebook launching it's Substack clone, Bulletin The advent of...

During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing. He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In...

During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as: A Twitter thread that made it to the silver screen Google's breaking news warning A clever list building tactic Digitally resurrecting murdered journalists How to scare phone spammers Twitter's ticketed Spaces A LEGO typewriter set Hyundai acquires Boston Dynamics and cuts a strange video to celebrate Apple is out to destroy your open rates family and friends word of...

During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them. Alberto is a leading authority on multicultural communications and marketing in Minnesota and has been a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota...

During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as: Oreo's offering to aliens The soft power of brands Amazon supports marijuana legalization Dunkin' sells paint Apple's privacy commercial Amazon Sidewalk risks Hootsuite jacks long-time customers Twitter reinstates certifications Stetson disowns hatWRKS Music streaming Influencers' earnings Plus great new apps and important stats and a lot of...

During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets. Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading. He was the...

During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as: YouTube's new audio ad format Google's LaMDA AI model Hulu's self-serve advertising About This Site coming to a search near you The brand texting trend Mattel wants to recycle your old Barbies Snap's Spectacles are back in AR form India wants to erase "Indian Variant" from social media Google Analytics 4 readiness Plus great new apps...

During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox. Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communications. Today he leads Fluence Media, and serves as one of the Midwest's most sought after political analysts in his role at WCCO Radio and as...

During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as: Nerf's new chief TikTok officer Clubhouse's NFL draft partnership Clubmarket's Clubhouse influencer exchange Digital product placement Spotify's paid podcast subscriptions Flipboard flips to sponsored newsletters Vaccination public service tweets Punch Pizza's recruiting marketing email A clever social media and visual communication tactic Facebook's failure Slander for profit...

During episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform. Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Manager for FloQast. She loves to analyze the latest trends on social media, specifically TikTok, while also creating cooking content for her...

During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as: Google Earth's timelapse visualization of climate change Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter Reddit considers its own Clubhouse clone Broadway returns LinkedIn creates creator tools LinkedIn asks for secret endorsements Non-Fungible Tokens sold to raise funds for a kidney transplant Everything you want to know about NFTs but was afraid to ask How to use Google My...

During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Pritzker Hageman, P.A., specializing in foodborne illness, Legionnaires' disease, explosion injuries, and liability cases. Pat has a career of...

During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts generating publicity Facebook is removing analytics Lil Nas X’s satanic shoes Volkswagen’s April Fools prank backlash A massive Facebook user...

During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his...

During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as: IKEA's audio book catalog A sweet wine-tasting gig A tour of American dialects Instant holograms Taco Bell's 404 error page An Ad Council COVID vaccine campaign Facebook's newsletter publishing platform Mark Cuban's Clubhouse competitor, Firesidechat app Google's Key Moments in YouTube videos LinkedIn throwing shade TikTok's way An inclusion video oversight Plus great new apps and...

During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. ...

During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as: The TikTok trend of creating fake album covers out of random camera roll photos Potential new Twitter features could include super followers, an undo button Shoppable tweets LinkedIn's new freelancer marketplace, Stories for Pages, and Swipe-ups LinkedIn recommending newsletter subscriptions YouTube Shorts Taco Bell To Go concept restaurants Microsoft's hacked...

During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts. Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout. Steven has unparalleled 25+ years of direct experience across more than 35 nations with digital civic innovation with business, government, foundations and nonprofits. He was honored by the Obama...

During episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as: Stellar Thank You page examples The American Shame Card collection of gun-control advocacy postcards Fact checker bylines The explosive growth of social audio Microsoft's AI voices Lincoln TV Duolingo's singable commercial Super Bowl social media Conference sounds for livestreaming waiting room Twitter gets into the newsletter game Google News analytics via Search...

During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. As a professor...

During episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as: Twitter's Birdwatch pilot Harnassing TV moments to drive viral awareness New LinkedIn controls An unboxing gun-safety PSA A New Orleans COVID vaccine PSA Google My Business updates TikTok's Creator Portal YouTube hashtag pages TikTokQ Black History Month wokeness Plus great new apps and important stats and a lot of stuff in...

During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes. In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon &...

During episode 334, co-hosts BL Ochman & David Erickson discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight, as well as: Match.com's match made in hell Barbie's new role as a digital influencer Taco Bell's potato CEO Ben & Jerry's new doggie desserts NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as insurance spokesmen Phishing’s Explosive Growth The 2021 Edelman Trust Barometer Plus great new apps and...

During episode 333, hosts BL Ochman interviews her co-host David Erickson for the inauguration interview episode of the Beyond Social Media Show. In addition to co-hosting this podcast, David is principal of his digital marketing consultancy e-Strategy Media, serving clients with strategic counsel and execution of content production and audience building. He has more than 25 years experience in marketing, public relations and advertising, serving clients ranging from international brands to...

During episode 332, co-hosts BL Ochman & David Erickson discuss how Apple's iPhone lidar technology is shaping the future of augmented reality, as well as: The wide release of Amazon's Echo Frames Twitter's disappearing Fleets and potential audio chat Midwest governors mask up for a pandemic PSA AI software that stymies facial recognition technology Apple Podcasts gets an embeddable player LinkedIn's top influencers for 2020 Frito-Lay sets up a holiday-themed merch shop Pepsi makes an...