In this episode, I sit down with Aimee Smale, Founder and Creative Director of the viral fashion brand, Oddmuse. Aimee first embarked on a fashion career at ASOS, where she honed in on her experience and knowledge in order to set up her own incredible brand.  In September 2020, Aimee saw her opportunity and went for it. With her fierce discipline, motivation and a clear strategy in mind Aimee’s side hustle quickly became a very successful brand, selling out pieces as fast as they landed. Aimee gives us a full insight into her business from best strategy practices, her biggest viral moments, why she loves to share her story on social media and why an overnight success doesn’t exist.   IG: aimeesmalex TT: aimeesmalex Website: https://oddmuse.co.uk See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.