In this episode, Franny, the owner of Elevate Her Marketing, shares her journey of starting a digital marketing agency while living abroad in Portugal. She emphasizes the importance of building a marketing ecosystem that grows with your online business. Franny explains that a marketing ecosystem consists of various systems, including traffic generation, lead acquisition, engagement, selling, and tracking/analyzing. She highlights the value of running Facebook and Instagram ads to drive traffic and gather data, but emphasizes that ads are just one part of the overall marketing strategy. Franny also recommends using project management tools like ClickUp to automate and streamline processes. Takeaways: Building a marketing ecosystem is essential for the growth and sustainability of an online business.A marketing ecosystem consists of various systems, including traffic generation, lead acquisition, engagement, selling, and tracking/analyzing.Running Facebook and Instagram ads can drive traffic and provide valuable data, but ads are just one part of the overall marketing strategy.Using project management tools like ClickUp can automate and streamline processes, freeing up time for higher-level tasks.It's important to focus on optimizing and improving existing systems rather than constantly chasing new strategies. More about Frannie: Frannie’s a Cape Cod native living in Portugal running her fully-remote, digital marketing agency, Elevate Her Marketing. EHM’s mission is to elevate the income of women all over the world so they can have the power & freedom to live the life of their dreams. Connect with Frannie: Website: https://elevatehermarketing.com/Instagram: IG: https://www.instagram.com/elevatehermarketing_/ Resources from this episode: Ad Results Calculator: https://elevatehermarketing.com/facebook-ad-results-calculator/ Ready to start building scalable systems in your business?  Get access to 10+ templates and resources, plus a live monthly training inside my free community The Systems Society.  Join us now: https://www.skool.com/the-systems-society/about   Connect with Sam: Website: https://www.systemswithsam.com/services Instagram:  https://www.instagram.com/systemswithsam/ ​​LinkedIn: https://www.linkedin.com/in/samwhiz/