Using a strong headline can help you significly to increase exposure and engagement. People are exposed to so much content, your headline is one of the things that going to help you to stand out. One of the tips I'm sharing in today's episode is on the use of keywords in your headline, also what it my little trick to write strong and compelling headline. If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out...

Hooking your audience on social media is crucial for capturing their attention and keeping them engaged with your content.  In today's episode I'm sharing 7 effective ways to hook our audience: Start with a Strong Visual Use Compelling Headlines Thought-Provoking Questions Leverage Emotions Such as Humor  Use Storytelling Utilize FOMO (Fear of Missing Out) Create Interactive Content If you want to join my group click here (for female entrepreneurs only):...

Cleaning your email list is crucial for maintaining the effectiveness of your email marketing campaigns and ensuring that your communication efforts are reaching the right audience. In today's episode I'm sharing 5 reasons why cleaning your email list is important: Improved Deliverability Cost Efficiency Higher Engagement Rates Compliance with Regulations Accurate Analytics If you want to join my group click here (for female entrepreneurs only):...

Are you using AI designs for your content? As content creators we know how important it is to choose the right image, the one that will stand out, the one that will catch our audience attention. In today's episode I'm sharing the top benefits of using AI design for our social media and other marketing tools content. Here are the benefits: Easy to use.  Increased Efficiency Create creative designs.  Improved Personalization. Cost Reduction. Upgrade your brand looks and feel. ...

When looking on marketing your business it is very important to make sure you are doing it the easy way, which mean the right way.. But what is the right way? In today's episode I'm sharing some of the top don'ts and do's you should pay attention to when looking on marketing your brand. For every don't I'm sharing the do which you should follow, because this is going to help you grow your business and build a strong brand by making your marketing easy to do. If you want to join my group...

Are you using ChatGPT to market your business? What does it even mean ChatGPT and how we can use it the right way to help us market our business? In today's episode I'm speaking about the difference between Google search to ChatGPT and what does it even mean. What is the best way to use ChatGPT, how we can use it to find content ideas, to help us start writing our content and to validate the points we were thinking to speak about. As well, why it is super important to make sure we are...

When building a business / brand having patience is key! The question is... How much patience you've got... Maybe a bit? A lot? Or maybe not so much? I know that if I looked at my journey, in the beginning of the business I barely had patience, I wanted things to happen now! But life showed me that this is not how things works... That if we do things the right way then everything will full into place at the right time, at the right rhythm. If you want to learn more about the...

It is time to make a shift in the way we see marketing, the way we do marketing is not as it used to be. That is why in today's episode I'm explaining about the difference between traditional marketing vs. modern marketing. How we moved from direct sales to soft sales, the move from feeling uncomfortable from the situation to build something that is based on creating an emotional connection with our audience. If you want to learn more about the topic and to check out my marketing and...

Want to learn how you can build your brand in just 3 minutes a day? This episode is for you! Before you get there you first need to focus on your brand foundation: Define your business strategy Find the right audience to focus on  Have a clear message Have a unique style which is your brand identity  Once you have solid foundations for your business all you need to do, every day for 3 minutes only is to: Create a strong online presence in the right places / platforms Be...

I get asked a lot: do I still need to have a website for my business when I mostly use social media to promote my business? My answer is: YES. In today's episode I'm sharing why you should have a website and how it can help you grow your business. For example, how it can help you to build credibility and to improve your online presence. If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out my online...

In today's episode I'm sharing what is the difference between corporate marketing versus small business marketing. What are the things we should copy paste and adapt from corporate and what are the things that are no right for us as small biz owners. Here are 5 points I'm going to speak about that makes the difference between marketing in corporates to small business: Foundation is the same  - business strategy, target audience, key message  Planning  Resources - Big team versus one...

Do you have an elevator pitch for your business? Do you know how to present yourself and what you do in 30 seconds?  How to create curiosity so the other person will want to hear more about your product / service? In today's episode I'm sharing actionable tips to help you create elevator pitch for your business. Follow my tips and practice on your pitch and once you are ready feel free to share it with me for free feedback. If you want to learn more about the topic book your 1-on-1...

How much does your audience knows about you?  Are you sharing with them things from your personal life? In today's episode I'm speaking about why it is important to share things from our personal life. How it can help use to build a personal connection with our audience and how much is good or too much. Sharing about our personal life can help us build connections with our audience which going to help us build our brand, but it is also important to remember that oversharing is also not so...

How many times a week are you posting? Maybe on a daily basis or few times a day? In today's episode I'm sharing my believe on how often you should posts, when it's too little and when is it too much.  I'm speaking about what are the things you need to know before making any decisions, because it is important to understand what is right for your business since we tend to do what others are doing cause we think that this is the right thing, but is it really?  There is no such thing as a...

Do you know how much you should share and what is the right way to expose your brand without making it feels like you are over selling? People don't like direct sales anymore, we skip those profiles and brands, we want to get to know you first. Remember that people buy from people, from those who they built relationship with and trust. In today's episode I'm sharing about how much and how should you expose your brand so that it doesn't look like a direct sale. If you want to learn more...

Welcome to Big Brander podcast with Dana Ohana, the place to become a big brander, here I’m going to simplify social media and brand building to help you in your journey as entrepreneur. Learn how to create brand awareness and grow your business by generating relevant leads by using different marketing tools. If you are using Instagram but not achieving the results you are looking for this episode if for you!  In today's episode I'm sharing 5 actionable tips to help you improve your...

Are you using LinkedIn for your business?  Are you attracting the right connections to help you grow your business? In today's episode I'm sharing tip on how to improve your LinkedIn profile, how to use your profile to attract the right connections which going to help you to grow your business by using this platform.  Choose the right profile pic Add relevant cover image Add a location if relevant for your business Update your about to what you do at the moment and improve your...

Are you looking on positioning yourself as an expert in what you do? In today's episode, I'm sharing 3 ways to help you position yourself as an expert on social media. By positioning yourself as an expert in what you do on the different social media platforms, you are going to build a strong online community around your brand. Create educational content on the right platforms Stay up to date and keep on educating yourself Be consistent  If you want to learn more about the topic book...

Welcome to Big Brander podcast with Dana Ohana, the place to become a big brander, here I’m going to simplify social media and brand building to help you in your journey as entrepreneur. Learn how to create brand awareness and grow your business by generating relevant leads by using different marketing tools. On today’s episode I’m sharing tips on how you can improve your visibility.  To start ask yourself if you showing up or not so much and if not why is it because of fear and maybe...

What are your biggest fears that are holding you back in life and preventing you from doing things that are outside of your comfort zone? We all have fears that are holding us back, the question we need to ask ourselves is how we can get the courage to overcome them?  In today's episode I'm going to share with you tips to help you find your courage, so you can push yourself to do more things that are outside of your comfort zone. Tips that I follow all the time, whenever I feel a fear that...

Do you have a strong online presence? What does it actually mean and why do we need to work on it?  In today's episode I'm going to share what I think about the meaning of online presence and what does it mean to have a strong appearance. If you want to learn how to look at your numbers and analyse them reach out to me and book your 1-on-1 session. Would love to connect with you on my other social media, I share there more tips so feel free to reach out with...

This is one of the biggest marketing common mistake that most business are making, which is not knowing and understanding the numbers!  How many of you are familiar with their business numbers?  And no I'm not referring to the numbers your share with your bookkeeper!  How many are you checking your social media numbers? Website? Newsletter? Paid marketing? etc. Are you just checking them or are you analysing them and making the right changes after you learn them? In today's episode I'm...

In today's episode I'm going to speak about another common mistakes different businesses tend to do, which is holding them back from growing the right way. One of the most common mistakes businesses tend to do is trying to be everything to everyone, they are trying to reach out to as many as possible thinking this will being the best outcome. In reality the opposite is true, instead of helping us to grow we miss out other opportunities which are more accurate for us, for our business.  If...

We all make mistakes and that is the beauty in marketing, cause every mistake can just help us to move one step forward when building a business, building a brand.  In the upcoming episodes I'm going to speak about the different common marketing mistakes most business tent to follow. The first one is one of the biggest mistakes and it's the expectation for magic solutions, that we will go viral in a second and from here we are going to be at the top, generate leads and grow our business....