Mia Doucet interviews Steve Gordon, author of the 5-star rated Amazon #1 Bestselling Business Book Unstoppable Referrals: 10x Referrals, Half the Effort (http://unstoppableceo.net/unstoppablereferralsbook). As Steve says, chances are you’re not getting all the referrals you could get because it’s uncomfortable for both you and your client or referral partner. This conversation will be of special interest if you sell a high-ticket item that requires a high level of transfer of trust. Steve shares the two most effective techniques he has ever found – reverse prospecting and cultivating a group of referral partners. Both approaches work on a local, regional, national or international scale. Download The Unstoppable Referrals Blueprint which comes with a 10-day referral course.