I made a deal with Dave Grohl...
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I made a deal with Dave Grohl on the Foo Fighters' recent UK tour.   Dave & Co put existing customers (fans) first - BEFORE trying to win new ones.   In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains the power of "Retention First" thinking.
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You've got to choose one or the other - you've either got to be the BIGGEST (in which case you HAVE to beat all rivals, else you WILL lose)... Or, you can be the ONLY - in which case, no one can compete with you - and you're guaranteed to win. In today's solo episode of the Ambitious Lifestyle...
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