Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry.  Mark tells us the secrets to i) making wildly creative work that will b guaranteed to be embraced by, and fly through market research, ii) why chaos and creativity are uncomfortable bed partners, and iii) why all good ideas start with Column A and Column B.   Mark also compares himself to a turtle flailing helplessly on his back - which is kind of both endearing and interesting. See omnystudio.com/listener for privacy information.