Episodes
Todays guest is Sue Anderson. Sue grew up in South Africa and during her 10-year stint with TBWA\Hunt\Lascaris in Johannesburg, Sue went from copywriter to Group Head and then Creative Director. After an impressive stint as Head of Creative at Facebook she is now Global Head of Creative Roblox. It’s a fascinating chat!
Published 05/03/24
Todays guest is Co-Founder and Chief Executive at Mutinex. The journey is a fascinating one that now finds himself in new york. Under-30 Achiever of the Year 2020 @ Mumbrella and has a background in software engineering and digital strategy. Mutinex GrowthOS uses AI-powered foundation modeling to provide recommendations on how they could invest better.
Published 04/22/24
Published 04/22/24
Welcome to another episode of Black T-Shirts. This weeks guest is Nicky Sparshot. With more than 25 years of expertise, she specializes in brand development, business expansion, and organizational change. Nicky's extensive career spans renowned companies such as Unilever, The Coca-Cola Company, P&G, and George Patterson Y&R.
Published 04/17/24
Todays guest is fellow podcaster and Chief Customer Officer of the polarizing System one. As the host of the Uncensored CMO he explores the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
Published 04/08/24
Today we have an in person guest all the way from the UK, Susan O'Brien. Susan joined Just Eat Takeaway.com in 2016 as a consultant working on a rebrand. Since then, she’s progressed to Global Vice President of Brand. Just Eat Takeaway.com and McCann London successfully extended the ‘Did Somebody Say’ global creative platform with global super stars such at Snoop Dogg, Katy Perry and Christina Aguilera.
Published 04/01/24
Todays guest joins us from LA but is an Australian through and through. Director Mark Molloy.   Mark grew up on a farm in Australia, and the idea of being a director was not a profession that ever crossed his mind. The world of film opened up to him after studying graphic design and moving to London in 1996 As well as some of the best creative in advertising including campaigns for Apple, Mark’s feature debut, Beverly Hills Cop: Axel F, is set to be released on Netflix this year
Published 03/25/24
Tony Bradbourne, the co-founder of Special. From humble beginnings in Auckland to establishing offices across multiple continents, Bradbourne's journey with Special is nothing short of inspiring.
Published 03/18/24
New York based Hendry's journey began as a mere hobby. She’s come a long way since studying architecture and finance in Brisbane. she She ultimately decided to pursue her passion for drawing, emerging as one of the most influential artists on social media platforms worldwide, selling out works in minutes all whilst forgetting to update her website. She treads the line between artist and marketer seamlessly and our conversation with her is truly refreshing.
Published 03/12/24
Samira Ansari is a multi-award-winning creative and currently serves as the COO at Ogilvy New York. Born in Iran before moving with her family to Melbourne's suburb of Doncaster, she's had an extensive career spanning three continents having worked with renowned brands such as AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Airlines, and P&G's Pringles, Ansari's insights are bound to be invaluable.
Published 03/12/24
It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses. Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here. MLA Lamb...
Published 12/15/22
Sam Stutchbury is the founder of Motion Sickness, a New Zealand agency he has taken from a Dunedin startup with a Uni mate to being ranked number 5 in the world on Best Ads. Sam didn’t grow up in traditional agencies and is the ultimate “slashy”, ECD/CEO/Director, and it shows in the variety of his work from porn stars on your doorstep to paying fans of Kiwi Lager to display the brand, including on a prosthetic leg. See omnystudio.com/listener for privacy information.
Published 11/29/22
Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea.  See omnystudio.com/listener for privacy information.
Published 11/21/22
Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry.  He's also a sir!  In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success. See omnystudio.com/listener for privacy information.
Published 11/15/22
On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has had a bigger impact on commercialised creativity in business than arguably anyone else, ever. David talks through his relentless ambition, need for speed, and desire to win with his pursuit of care and genuine love for ideas and creativity.   David has also won lots and lots of awards. See omnystudio.com/listener for privacy information.
Published 11/01/22
A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010. That was then, now he is retired from the ad business, a "recovering ad man" in venture capital who has found happiness in mindfulness over money.  See omnystudio.com/listener for privacy information.
Published 10/18/22
Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry.  Mark tells us the secrets to i) making wildly creative work that will b guaranteed to be embraced by, and fly through market research, ii) why chaos and creativity are uncomfortable bed partners, and iii) why all good ideas start with Column A and Column B.   Mark also compares himself to a turtle flailing helplessly on his back - which is kind of both endearing and...
Published 10/11/22
You wouldn't expect one of the biggest champions of creativity in Australia to come out of Scotch College and be part of the Melbourne Establishment. But Russel Howcroft uses his position, platform and access to the C-Suite to passionately advocate for the power of creativity to transform business. It has been a constant across his storied career, from his position as one of Australia's most powerful advertising leaders as CEO of Patts Y&R, to his move into consulting as PWC's first ever...
Published 10/04/22
Mark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job.  Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the b******t associated with marketing to the side. See...
Published 09/20/22
Laura wins the 'youngest most awarded creative anywhere in the world' award. She joins us to talk about her time at Grey in Australia, her meteoric rise at Goodby Silverstein, and her Frank plans for what's next in her career.  Hear from Laura as she bigs up the need to be silly, and finding time to talk to people who are not actually in advertising (who'd have thought). You'll find this episode absolutely compelling. See omnystudio.com/listener for privacy information.
Published 09/20/22
Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and brand tracking (usually not worth doing either). Perhaps the most surprising element of this episode was just how similar Professor...
Published 06/06/22
False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of the largest and most iconic agencies in America, where Justine oversees Super Bowl spots like Pringles “Stuck on You” and has led a creative resurgence that saw Grey named the “Comeback...
Published 05/30/22
Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on creativity ever came with a warning - this would be it. See omnystudio.com/listener for privacy information.
Published 05/23/22
Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what really makes him great at marketing is his background in engineering and lack of genuine football talent for a Brazilian.  See omnystudio.com/listener for privacy information.
Published 05/16/22
This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse...
Published 05/09/22