In this episode of Black T-Shirts, Al Merry chats to Adam and Brent about what it takes to move from being a creative to founding and running a creative business at the blistering pace set by the current advertising landscape.  The interview touches on many tensions faced by creatives and the creative industry today. Perhaps the most relatable point of contention is the tension faced between a focus on the work, vs the commercial and practical realities of running a business.