Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry.  He's also a sir!  In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success. See omnystudio.com/listener for privacy information.