Welcome to Boostly Podcast Episode 711. In this episode of Boostly Bitesize, host Mark Simpson discusses how to effectively collect and use guest data for hospitality businesses. He explains how a simple Google form can be used to gather guests' emails, cell phone numbers, number of people in the party, and check-in dates right at the point of reservation, thus eliminating check-in frictions. He further illustrates how business owners can use these forms to conduct market research by asking questions about why the guest chose their property and how they discovered it. Mark also discusses automation strategies to engage guests celebrating special occasions. Lastly, he talks about ensuring a consent line in the form to stay GDPR compliant. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices