In this episode we jump into the world of (vegan) jerky and chat with director of sales at Foreal Foods, Max Buckner.  Foreal Foods' (formerly Cocoburg) sustainable production model uses up-cycled young coconut meat from the waste stream of coconut water production in Thailand.  Max also shares with us the importance of "listening" and how to properly execute a re-brand.   This podcast is sponsored by Anchor