Welcome to the Boring Is Bad For Business podcast with us—Joel and Soojee the co-owners of The Good Studio. In this episode we unpack how to beat the boring brand status by sharing our process and philosophies about the difference between a BORING and a BOLD brand. By listening to this episode you will discover where the idea that boring is bad for business came from. We take you on a deep dive into why boring is bad for business and what a boring brand looks like, and the principles you can use to apply to be not boring. Yes, how a brand looks or its visual identity is a big part of being bold rather than boring, but being a bold brand is about connecting. It’s about inspiring. It’s about starting with what’s inside the business. It’s sharing the mission, vision, purpose, culture and values right the way through the brand experience. We would love you to tell us what you think about this episode. Leave a review, send us a message and tag us on social media.