In this week's episode, we cover the importance of culture within brands businesses. A misconception about culture is that it isn’t connected with brand, well we are here to change your mind. As a brand and business, having a clear vision and mission is crucial to building a successful culture. Nurturing culture with values that align & creating a positive & exciting community has amazing benefits within your space. Small things like celebrating wins and staff, offering flexibility and physically displaying your mission or values, will not only boost productivity but will create an incredible culture that excites your team. At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!