In this week’s episode, Joel and Soojee bring you part 2 to the secrets of a persuasive website. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make. Cialdini has identified 6 core principles that affect these decision making shortcuts, particularly in relation to purchasing and consumption decisions. They give you the last 3 hacks to boost your website's conversion rate and how this helps to build trust and show consistency. At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!