In this week’s episode Joel & Soojee start by filling us in on the future plans for the podcast. They are excited to bring in more expert guests and kick start a new mini series called, Brand Strategy Unpacked. A smaller episode series, where they unpack all the things that brands and companies need to know about brand strategy. To get started with the new series, they tackle the commonly confused topic of the differences between purpose, mission, vision and values.  The link to the triangle example mentioned in this episode here.  About us At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au! Don’t forget to FOLLOW the podcast! This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au @on.track.studio For advertising opportunities please email [email protected]