🔥 New BOSS Episode Alert! 🔥 Just dropped an insightful and fun episode with Rocco Pallatto, SVP of Development at Ad Council 🎙️ Rocco's journey from dreaming of being a rock star to driving impactful social campaigns is nothing short of inspiring. 🎸✨ Key Highlights: ☑ Work Ethic & Gratitude: "You have to have a strong work ethic and be dedicated to being the best at whatever job you're given." ☑ People Matter: "Many of my past bosses are now friends and mentors. They know my strengths and weaknesses better than I do." ☑ AI Trends: "We are taking a crawl, walk, run approach to rolling out AI internally and across our campaigns." ☑ In-Person Connections: "Virtual meetings are great, but don't lose focus on real-life connections." Rocco's Advice: For marketers: "Take advantage of virtual meetings but find opportunities for in-person interactions." To his 20-year-old self: "Stay close to people who inspire you and have a positive influence." For future bosses: "Lead with empathy and positivity." Fun fact: Rocco and I first met at the POSSIBLE event in Miami, bonding over ice cream in the Florida heat! 🍦🌴 If you're enjoying BOSS by Ali Levitan, you'll also be excited to hear that I just launched BOSS Executive Advisory & C-Suite Consulting. I'm focused on supporting your B2B GTM Revenue Strategy, Social Selling & Thought Leadership Expertise to accelerate growth 🚀 Think of me as your concierge consultant to drive sales & strategic partnerships (I might be watching too much Royal Pains!) Plus, catch up on prior BOSS episodes with Stephanie Latham Seth Matlins Erick Dominguez Jason Schulweis Ross Simmonds Leah Meranus Christian Muche Barak Turovsky and more on Apple, Spotify, or my LinkedIn feed now