Episodes
In this episode:  How to find your ikigai–a Japanese concept that helps you unleash your inner purpose Unlock Tara’s 6 levels of Self-Actualization  Katie’s tips for avoiding decision fatigue and burnout  Why being an entrepreneur is about prioritizing the journey over the destination PLUS Katie and Tara answer an audience question about coping with imposter syndrome as an entrepreneur 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 05/02/24
Published 05/02/24
In this episode:  Katie gets the scoop from Tara, a Forbes 30 under 30 alum, on how to actually make the list Tara’s experience with applying (and no she didn’t pay to get in) Why making the list isn’t all that as an entrepreneur  How the 30 under 30 campaign is a money making machine for Forbes  How to use your ego to drive growth for business in legal ways (unlike Sam Bankman Fried) 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 04/25/24
In this episode:  Business Debt 101: when to use debt to scale your business  Tara’s experience with debt and how Apple almost ruined her marketing strategy   Debt vs Equity Financing SBA Loans: How to tap into Uncle Sam’s foolproof-ish loan program  Invest, Acquire, Compete: Tara’s plan for taking on Elon Musk’s companies This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you visit business.walmart.com 💌 Want to get all of Tara...
Published 04/18/24
In this episode:  Gina Bianchini, CEO of Mighty Networks, joins Tara and Katie to discuss the importance of building a community with your customers Community > content on social media platforms    Advisory Boards 101: What to and (not to do) when starting a board for your business  Tara’s learnings from building her own advisory board  PLUS Katie and Tara share their dream inner circle for their businesses This video is brought to you by Walmart Business. Get all the things you...
Published 04/11/24
In this episode:  Founder and Creator of Course from Scratch (and Tara’s fashion inspo), Danielle Leslie joins Tara and Katie to talk about redefining the traditional CEO model  WTF should I do as a CEO?!  Why not everyone is cut out to be a CEO or lead large groups and why that is TOTALLY COOL Why being a CEO is out and being a CIO (Inspiration, Innovation, Investment) is in This video is brought to you by Walmart Business. Get all the things you need at low prices you love when you...
Published 04/04/24
In this episode:  Trey and Ashleigh Lockerbie, founders of Better Booch, join Tara and Katie to talk about what it’s like to run a successful company with their partner  Previous Lives: How Trey and Ashleigh went from being back-up singers for Lady A, Rihanna and Selena Gomez to taking over the Kombucha Industry  Trey and Asheligh’s tips for starting and running a successful business with your partner  The process of acquiring another company and why it helped Trey and Ashleigh scale...
Published 03/28/24
In this episode:  Lindsay Dorf, founder of Fintech start-up Astor, joins Katie and Tara and opens up on challenges she experiences as a woman in fintech  Why not all flops are failures Lindsay’s GENIUS way of hiring people  Why securing funding is like dating  Why some of Tara’s best mentors have been White Men  PLUS the gang answers an audience question about needing momentum to start a business 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 03/21/24
In this episode:  Rachel Rodgers, CEO and Founder and best-selling author, joins Tara and Katie to talk about building courage and confidence as an entrepreneur  Why confidence is an illusion How Tara builds her courage through her fashion choices Why being vulnerable is a strength  PLUS, the gang answer an audience question about knowing when it’s time to take your side-hustle full time 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 03/14/24
In this episode:  Pinky Cole-Hayes, CEO and Founder of Slutty Vegan joins Katie and Tara in a special edition episode of BOSSY  How Pinky went from being a TV producer to starting a 6 figure restaurant brand Beautiful Fear: Channeling fear and using it as a strength  The importance of being IN IT as a CEO  What parenting taught Pinky about being a better business leader Invest, Acquire, Compete: Pinky chooses 3 businesses she’d want to invest, acquire and straight up compete with 💌...
Published 03/07/24
In this episode:  Kat Norton AKA, Miss Excel, joins Katie and Tara to talk about top trends that you need to leverage for your business  How Miss Excel works only 15 hours a week but makes 6 figures a month  Kat Norton’s approach to social media made her go viral  Why AI isn’t the villain  PLUSSSS: The gang answers an audience question about social media and email marketing strategies 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 02/29/24
In this episode:  Why you need to start implementing a scorecard ASAP!  Tara’s scorecard template to set your team up for success How to get an instant promotion at work Tara and Katie answer an audience question about taking on other clients when you're starting out 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show  Follow BOSSY Instagram:...
Published 02/15/24
In this episode:  Should Katie hire more, or focus on revenue growth? Airbnb’s pandemic meltdown (and how they bounced back) The important difference between “peacetime” and “wartime” business decisions Canva’s “peacetime” period of innovation during the pandemic Diversification before you need to, or after?  The Class by Taryn Toomey in NYC’s fortuitous switch to digital in 2019 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 02/08/24
In this episode:  Are you a magician, maverick, or muse? Tara’s existential crisis around “being a muse”  Why you’re better off steering into your strength vs. trying to strengthen your weakness Using entrepreneurial archetypes to hone your own strengths Sara Blakely, Oprah, and Steve Jobs 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show  Follow...
Published 02/01/24
In this episode:  Tara needs an assistant Katie only hires from within her community  Tara’s hiring strategy evolution from cold outreach for commission-only roles to working with recruiters  Who you should hire first Why your first hire should drive sales Writing job postings like letters and using the “what’s in it for them” framework 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSY Watch BOSSY on...
Published 01/25/24
In this episode:  Tara wants to executive produce reality television Katie breaks down Oprah’s empire What finally did “Jenny Craig” in Emma Chamberlain evolving beyond the universal editing style she created Huberman husbands (and other ‘high trust’ audiences) RuPaul’s franchise model What happens to a personal brand when you get sick of yourself or change Why you should infuse your brand with YOU 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 01/18/24
In this episode: Katie asks Tara how much she pays herself and how much she spends Does Katie need a new tax strategy? Strategic planning for building generational wealth within families Katie tries to convince Tara to invest in the S&P 500 Why Tara is betting on herself Where entrepreneurs put their money more generally 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSY Watch BOSSY on...
Published 01/11/24
In this episode: Two PR campaigns that totally backfired (Burger King & Dove) The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic) Controlling the narrative, calculated controversy, and redemption arcs Basecamp’s founders making “bold enemies” out of Apple and Gmail Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing” Christine Quinn as the professional villain on Selling Sunset How founders can use HARO to get earned media...
Published 01/04/24
In this episode:  Businesses we can’t believe are doing $10M+ (Contrarian Thinking with Codie Sanchez & Blogilates) Finding content-product fit (Colin & Samir) The difference between a six-figure founder and a seven-figure founder skillset  How iOS 14 almost ruined Tara’s business Effective scorecarding and quarterly planning Listening to advice directed at your level of scale 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 12/28/23
In this episode:  Tara is thinking about selling Apps Without Code The idea that the girlboss “lost,” and a reflection on the litany of canceled female founders  The difference between masculine and feminine leadership styles and why Katie doesn’t like this framework  How Tara thinks about playing the hand she’s dealt 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSY Watch BOSSY on YouTube:...
Published 12/21/23
In this episode:  ConvertKit case study Figuring out whether the stagnation is externally driven or your fault Music and fashion for beating slumps Pivoting out of a bad period How Dan Hesse focused on simplicity to turn around Sprint’s $29 billion in losses How Applebee's got back to basics to reverse shrinking sales Signs (other than revenue) that you’re in dangerous “stagnation” territory  The myth of sunk costs 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 12/14/23
In this episode: Katie can’t stop comparing: Is that a good thing? Mark Zuckerberg’s plagiarizing playbook Why you shouldn’t reinvent the wheel Using Flippa to find businesses to copy Jazz music as the best business analog 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show  Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok:...
Published 12/07/23
In this episode:  Tara is worried her business’s mission statement is too small and buried in imposter syndrome Big mission statements that have nothing to do with what the business does WeWork case study  Familial and personal mission statements How Tara sees the Apps Without Code mission statement moving forward Startups as mini cults Using ChatGPT as a brainstorm partner to help write your new mission statement 💌 Want to get all of Tara & Katie’s resources? Subscribe:...
Published 11/30/23
In this episode:  Tara spin for “This isn’t my job” and effective delegating Setting ruthless expectations—and the “five levels” of questions framework What you’re probably getting from being a bad delegator Managing through asking the right questions Managing someone “out” when it’s not working and having uncomfortable conversations 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSY Watch BOSSY on YouTube:...
Published 11/16/23
Today, Tara & Katie debate the age-old question: Do I need a therapist...or an executive coach? Watch BOSSY on YouTube: https://www.youtube.com/@BOSSY_Show Follow the ladies of BOSSY: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Subscribe to the BOSSY Newsletter for all of Katie & Tara’s BOSSY resources: Signup for FREE today: https://www.morningbrew.com/bossy-show/subscribe Learn more about your...
Published 11/09/23