In this episode, we virtually sat down with our friend and one of the most insightful scientists, thinkers, writers in the field of human behavior, Dr. Paul J. Zak, PhD, who is a professor of economics, psychology, and management at Claremont Graduate University. He is ranked in the top 0.3 percent of most-cited scientists with over 170 published papers. He helped start several interdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing, and is a regular TED speaker, four-time tech entrepreneur, and corporate consultant. His work has been ground breaking in the academic, public, and now in business and healthcare settings. In his new book, Immersion: The Science of the Extraordinary and the Source of Happiness, Paul discusses how the world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences and that his research shows that there’s a scientific formula to consistently create extraordinary experiences. We hope you enjoy the conversation. Dr. Zak's book is available for purchase: https://amzn.to/3DBUzRY Join the NEURO Academy: NEUROacademy.com.  Follow us on social media: Instagram: The Brain Docs @thebraindocs Facebook: The Brain Docs Website: TheBrainDocs.com