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Melina Palmer
The Brainy Business
Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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Ratings & Reviews
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4.7 stars from 238 ratings
“This podcast gives you valuable information on how we “really” make decisions. With a background in economics I learned how we are “rational individuals”, now I get the real insight into how we make decisions. Irrational decisions and justify them afterwards.
I highly recommend listening and...”Read full review »
Obsessed learner via Apple Podcasts ·
Norway ·
09/27/24
“I cannot remember how I was brought to Melina and her wonderful podcast but I thank my lucky stars I was. She has an amazing way of taking the true academic research and ideas and apply them to everyday business. Her interviews are thoughtful and spirited.
She also has a wealth of facts and...”Read full review »
Kevinaom via Apple Podcasts ·
United States of America ·
08/19/24
Brilliant interviews
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“Very thoughtful interviews and such engaging conversations!”
Dr Ruth G via Apple Podcasts ·
United States of America ·
06/06/24
Recent Episodes
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Siobhan McHale, author of The Hive Mind at Work. Siobhan's fascination with bees from her childhood in Southern Ireland led her to explore human ecosystems and the power of group intelligence in transforming workplaces....
Published 11/21/24
Published 11/21/24
In this episode of The Brainy Business podcast, host Melina Palmer revisits a fascinating topic: the sense of taste. Originally aired as episode 26, this episode is part of a series exploring the five senses and their impact on behavioral economics and decision-making. Whether your business is...
Published 11/19/24
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