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Melina Palmer
The Brainy Business
Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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Ratings & Reviews
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4.7 stars from 233 ratings
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“I am extremely grateful to The Brainy Business Podcast for inspiring me every episode in my work as a cyber anthropologist. There have been many times that Melina's insights and explanations on behavioural economic topics have led me to not only apply it to the day job, but to also use those...”Read full review »
Samandthepuppies via Apple Podcasts ·
Great Britain ·
10/11/23
audibleの本同様に聴きやすい！
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“エピソードごとにテーマが明確。 (ゲストがいる時のゲストは別として)重要事項は速度をゆっくりしてくれるし、全体的にクッキリ明瞭な話し方なので、英語でもとても聴きやすい。内容がスッと入ってきます。 肝心の内容も色々興味深い！ビジネスのヒントとなる行動経済学としてだけじゃなく、毎日の話題作りや人間関係のヒントにもなりそう。”
まかもひ via Apple Podcasts ·
Japan ·
09/11/23
行動経済学って目からウロコ
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“コロナ感染して外出規制中に聴き始めました。まだたくさんは聴けてないけど今のところ2023年8月のUsing availability biasの話は特に秀逸でした。サメで死ぬより牛に殺された人の方が何十倍も多いなんて！たしかにサメの方が危険とのバイアスありました… 内容が面白いだけでなく、とてもクリアー、かつ大事な言葉はゆっくりと強弱付けて話されるので聴きやすい英語です。これから毎日聴かせていただきます。”
中塚先生大好きっ子 via Apple Podcasts ·
Japan ·
09/11/23
Recent Episodes
In this episode of The Brainy Business podcast, Melina Palmer engages in an enlightening conversation with Hugh Massie, the executive chairman and founder of DNA Behavior. Hugh's journey into human behavior began during his tenure as a tax specialist at Arthur Anderson, where he honed his ability...
Published 04/25/24
Published 04/25/24
In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in advising on behavior change, culture, and communications for various organizations, including World Athletics and the Football Association. With a background in...
Published 04/22/24
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