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“Hey Melina,
I enjoyed hearing your thoughts on New Coke. That was definitely a learning moment for them. I often point to the parallel incident for Ford with the Edsel.
Here’s a brand that from design to marketing to naming relied so much on focus groups, that Ford forgot what made them popular. They tried so hard to make a car that everyone would like, that they ended up making a car that no one liked.
I see you are in Olympia. I’m in Spokane. It’s nice to hear a podcast from my home state.
I’m going to head over Twitter and follow you there.
Thanks,
Dennis”
Dennis Mossburg via Apple Podcasts ·
United States of America ·
06/29/19
More reviews of The Brainy Business
“Whether you are aware of it or not behavioral economics plays into marketing, communication, choices and your everyday life. Melina breaks the concepts down into easy to understand and apply (or avoid) strategies for business owners and consumers alike. Great podcast”
LaraCurrie via Apple Podcasts ·
United States of America ·
09/25/18
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“Melina’s podcast is filled with amazing insights about how to use behavioural science to make the world around you a better place - a must listen!”
av837476937 via Apple Podcasts ·
Great Britain ·
01/20/21
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“Melina, host of The Brainy Business Podcast, highlights all The Psychology of Why People Buy | Behavioral Economicss and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!”
roweereyes via Apple Podcasts ·
Philippines ·
11/23/21
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