Critical marketing concepts made accessible
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“Melina has made an art form of communicating and complex but essential subject. She describes Behavioural Economics in a simple, well structured manner that makes it accessible to everyone from CEOs to advertising creatives or shop assistants. Literally anyone interested in better understanding how consumers/we behave and why in order to improve sales and business profitability. This is the subject most marketers are missing from their business degrees. Consigned to one small module called consumer behaviour at best, assigned to the decision making model at worst. This is over two years worth of excellent value for any Marketer or other business professionals wanting time come to grips with and implement the theory and examples presented. It also includes an inordinate amount of giveaway materials useful for implementing the knowledge within your own business. Thanks Melina Palmer for sharing all this hard won intellectual property so freely. Your dedication to detail, ongoing research and implementing the principles you espouse in each podcast and your business consulting is highly inspirational. A high bar to reach indeed.🧐”
Ridem Cowboy via Apple Podcasts ·
South Africa ·
10/21/20
More reviews of The Brainy Business
“I truly enjoy each episode. Melina does a great job distilling complex topics into relatable tips that I can take immediate action on.”
InnovareGroup via Apple Podcasts ·
United States of America ·
11/14/18
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“Always something interesting - and useful - for marketers! Lots of awesome guests, plus some fantastic foundational episodes. Melina makes behavioral science easy to grasp, and she always leaves you thinking.”
NHarhut via Apple Podcasts ·
United States of America ·
08/27/22
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“Melina has changed the way I look at all of my buying choices. She clearly explains the science behind human motivation. Her specific details and examples make it easy to figure out how to apply it to my own business. And she’s fun and not the least bit “nerdy,” even though she’s clearly an...”Read full review »
Elizabeth Cook Consulting via Apple Podcasts ·
United States of America ·
05/23/20
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