Working in brand and marketing, we hear influential writers and thought-leaders use the words ‘tribe’ and 'community’. These words are commonly spoken by industry gurus such as Seth Godin and Marty Neumier. They’re used frequently to describe our association with products, places, people and companies. But, fundamentally, what is a tribe?  In the dictionary, there are many interpretations - the most relevant is ‘a group of persons having a common character, occupation, or interest’. So how do brands manage to build a tribe or community? This book explains all: Primal Branding by Patrick Hanlon Patrick believes that attracting and building communities is about adopting a primal code. There are 7 pieces of code, which are: Creation storyCreedIconsRitualsPagansThe sacred wordsLeader If each piece of code is worked on and delivered, he believes you can create a belief system that not only attracts a tribe but makes them loyal fans, followers and customers. I caught up with Patrick to discuss the book and all things branding, climate, big business - even a bit of UK politics. Enjoy. Connect with Patrick: Website | https://www.primalbranding.co/ Instagram | https://www.instagram.com/primalbranding/ Twitter | https://twitter.com/hanlonpatrick LinkedIn  | https://www.linkedin.com/in/patrick-hanlon-b81903/ I’m Brand Master Flash: I’m a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation. You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy. Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ Twitter | https://twitter.com/brand_flash Facebook | https://www.facebook.com/brandmasterflash/ YouTube | a href="https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ" rel="noopener noreferrer"...