The future of business is doughnut shaped: What’s the impact of your business? Auditing for Regeneration. In the journey to building a regenerative business, let's dive into "What’s your business’s planetary Impact?" We're delving into the often overlooked facets of your business - the good, the bad, and the ugly. Every business has its darker side—modern day slavery, waste, pollution, and carbon emissions. It's time to face the ugly truth about your business. But fear not! Today, we embark...

🌱 How to Start Building a Regenerative Business Clean your money and grow social investments In today's video, we explore two vital steps: Profit and People. Businesses must pivot towards solutions driving real systemic change for a cleaner, positive future. The key lies in the delicate balance between profit and people—a concept known as Green Capitalism or a Green Swan. Profit: Get Your Money Clean 💸 Consider responsible profit allocation Owners, shareholders, or back into the business?...

Ever wondered what "regenerative" really means in the business world? Join me as I break it down in this video. Sustainability vs. Regeneration First off, let's clear the air – sustainability is crucial, no doubt. It's the first step toward regeneration. However, my gripe lies with businesses that merely use sustainability as a buzzword to mask their true intentions. True sustainability involves cleaning and greening your organisation, reducing your negative impact on the planet. But, when...

Sustainable is out, regenerative is in. ESG, CSR and SDGs are not the answer for business and industry sustainability. If your business model and products are degenerative at its core, they aggressively pollute and fundamentally are not something that people really need then your business will never reach net zero.  I believe this transition within organisations is at its most effective at brand level. This is the DNA of an organisation and ultimately where decisions are made, products are...

As designers, we often look to human behaviour, science, art and engineering for answers and solutions. Interestingly, some of the best design solutions can be found within our natural world. Harnessing the evolved biology of the kingfisher, designers were able to improve aerodynamics of the Japanese bullet train by mimicking the shape of the bird’s beak. This is a story of biomimicry. Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and...

Working in brand and marketing, we hear influential writers and thought-leaders use the words ‘tribe’ and 'community’. These words are commonly spoken by industry gurus such as Seth Godin and Marty Neumier. They’re used frequently to describe our association with products, places, people and companies. But, fundamentally, what is a tribe?  In the dictionary, there are many interpretations - the most relevant is ‘a group of persons having a common character, occupation, or interest’. So how...

"What we do in the next ten years will profoundly impact the next few thousand… This is no longer a scientific challenge; it is a communications challenge.” - Sir David Attenborough Let’s talk about climate change. So we know the science, we're advanced in the tech and there’s a clear roadmap of what needs to be done. So why is the climate challenge so big and, in a lot of people's eyes, unobtainable? As Attenborough says, it's all about communication. We need to rally the troops, inspire,...

Jamie Mustard is a multimedia artist and expert on identity and perception. His book ‘The Iconist’ is the study of what makes anything iconic: the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium.  I caught up with Jamie to discuss his book but also to share ideas, opinions and views about climate change and to understand how the theory of ‘blocks’ can be used to reframe the narrative and give it new meaning or...

"Change happens at the edges" An agency that definitely does not operate in the bland, soft middle is Yarza Twins. Yarza Twins is an award-winning design agency based in London and Paris. I had the opportunity to chat with founders Eva and Marta Yarza. Their agency works with passionate clients to create honest work that stands out from the crowd. They've worked with big clients such as Adidas, Microsoft, Smirnoff, Converse, Adobe and MTV. Among their design achievements, they have been...

For the past 3 years I’ve been focusing on and specialising in brand strategy. The majority of my work with clients focuses on the core truth of a brand: the purpose, vision and philosophy. I come from a visual background; I trained as a graphic designer but beyond that I was an artist. I love the visual side of brand building so it was a great honour to speak to the founder of the creative agency Sea, Bryan Edmondson.  Bryan and his team are purists in the art of crafting smart and beautiful...

Why does the word ‘sales’ still give most business leaders, solopreneurs and marketers the chills? Why do we still often see sales as sleazy and squeezy?   Luis Báez is a Sales Enablement Strategist dedicated to serving business owners, including coaches, course creators, and consultants. Combined with his colourful Puerto Rican / New York charm, his range of cutting-edge skills has been acquired through his years of service in sales, working with big brands such as LinkedIn, Google, Uber and...

So many businesses have a great product, an amazing team and watertight systems and processes but they struggle to get their offering into the hands of their customers. Often this is down to one simple reason: they can’t effectively communicate why their product/solution has value. Welcome to the cool, talented and super personable Dennis Morrison.  Dennis is a business storyteller, marketing story strategist and founder of Audience Magnet. Dennis teaches “Business Storytelling as a Service”....

In light of COP26 being held in Glasgow between 31 October and 12 November 2021, I wanted to speak to someone who was leading the way here in the UK to tackle some of the biggest climate change emergencies. Hugo Tagholm is the Chief Executive for Surfers Against Sewage (SAS). SAS is one of the UK’s leading ocean conservation and campaigning charities that inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife.  The charity fights against sewage...

In my 20 years’ experience of working in business, one of the biggest catalysts for problems is poor communication. From marketing to PR to finance to sales, communication is crucial.  I caught up with Dr Michael Gerharz to discuss transformative communication and why leaders need to search for the truth in themselves and at the core of their organisation. Michael has worked with global brands such as Johnson & Johnson, Blackberry and Siemens.  He has a breadth of knowledge in how to...

“...branding in the absence of category design is b******t.” Niche Down Christopher Lochhead & Heather Clancy Is category design significantly more effective than branding and brand marketing? What does marketing success look like right now? Branding DifferentiationPurpose-ledCreating a magnetic message Category design Solution-drivenDelivering valueNiching The following is taken from a Christopher Lochhead article titled The Big Brand Lie: How Categories Make Brands & Why Brand...

“Your purpose in life is to find your purpose and give your whole heart and soul to it” ― Buddha If you're a business leader, entrepreneur, manager, director or you’ve just started a business on your own - are you asking the right questions and what is the most important question?  Start with why. No. Start with want. What is the most important question in business?  Answer: What do you want? Does your mission start with ’why’ or a want? For me, you have to want something and then know...

The world is changing. We feel different; we want new things from our lives. There is a thirst to make a difference, to make a positive change. But how? Through our work, our hobbies, our businesses, our brands. It's time for enlightened brand strategy. Welcome to the Brand Master Flash podcast What is an enlightened brand strategy?  Enlightened: Showing understanding, acting in a positive way, and not following old-fashioned or false beliefs. Brand.  Your community. The connectedness they...

The world has changed - and continues to change. More than ever we need people, leaders, businesses and brands to help guide the way. To look for new ideas and to help create positive change. I am, like a lot of people, on a new journey; a journey to help others around me and focus on the important things. People, communities, wildlife and the environment. A few years ago I was inspired by a creative agency that seeks to serve organisations and charities that make positive change. Often these...

For the past 20 years I've been building a career in the creative industry. From studying art, graduating in design and then crafting my skills as graphic designer, I've always appreciated the marriage between art and design. Now, working as a brand strategist, I have even more appreciation for the role of crafted design and artistry in the branding process. An agency that is leading the way in creating beautiful and brilliant brands is DixonBaxi, a global brand and communications agency...

Making the move to creating your first bit of video content is a brave one. The first time I saw the red light staring back at me I was filled with dread and fear. 25 takes later I was still no closer to creating my first video for Brand Master Flash. But I persevered and now I create weekly videos, accumulating thousands of views across my channels. My content creates opportunities and I connect with people across the globe in a unique way that's unique and separates me out from my...

As we come out of lockdown, is it business as usual? Stop! It's time to regroup, rethink and revisit our brand. Here are 5 reasons to brand strategise after a global pandemic: Reconnect with you team Understand what your customers needCreate a big picture strategic planCreate new and exciting ideasAlign everyone onto your new path “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  – Abraham Lincoln Planning is everything. The time now is to focus on...

For the past 18 years I've worked in marketing. I come from a creative / design background which evolved into media and film, and now I work in brand and business strategy. The main thing that keeps me interested in marketing is that it's constantly evolving. Technology, media and, ultimately, the way consumers behave. But marketing is so much more than communications. It's the foundation of everything that we do in business. It's the research into our customer base, it's how we define and...

About 2 years ago, on Instagram, I came across one of the biggest, in-yer-face, colourful characters I have ever had the pleasure to stumble upon. I was shocked by his tenacity, realness, and overall ‘I don’t give a shit’ attitude. It's the one and only Mr Brad Burton. Brad is the founder of 4Networking, the UK’s largest business network and the author of four of the highest-rated business books on Amazon. Brad has built his personal brand (although he doesn't call it that) and the brands of...

Audio Interview from my Instagram live show- Brand Chat with Victoria Taylor. Talking all things customer and people experience. Find out more about Victoria and her work here- https://www.victoriatayl.uk/