Sustainable is out, regenerative is in. ESG, CSR and SDGs are not the answer for business and industry sustainability. If your business model and products are degenerative at its core, they aggressively pollute and fundamentally are not something that people really need then your business will never reach net zero.  I believe this transition within organisations is at its most effective at brand level. This is the DNA of an organisation and ultimately where decisions are made, products are developed and belief systems are realised and acted upon. A regenerative business is one that gives back more to our planet and society than it takes. Remodelling your brand around regenerative practices will: Contribute to supporting and protecting social and ecological systemsEnhance reputation and attract conscious customers/investorsDifferentiate from competitors in the growing sustainable/regenerative economyAlign identity and messaging with sustainability focusInspire and engage employees, fostering a culture of purposeShowcase positive impact, building trust with stakeholders for long-term success Want to take your organisation into the regenerative age? Enquire about our 2 day workshop. https://gamma.app/public/Remodel-Your-Brand-For-Net-Zero-1-day-Workshop-d88ztyfm1palsio More of our projects can be found at https://seedcreativity.co.uk/