The world is changing. We feel different; we want new things from our lives. There is a thirst to make a difference, to make a positive change. But how? Through our work, our hobbies, our businesses, our brands. It's time for enlightened brand strategy. Welcome to the Brand Master Flash podcast What is an enlightened brand strategy?  Enlightened: Showing understanding, acting in a positive way, and not following old-fashioned or false beliefs. Brand.  Your community. The connectedness they have with your business product or culture. Strategy A focused, time-based plan. In summary A plan to build a community that drives positive change and growth. Questions to ask: Do you have a deep desire to make the world a better place?Do you want to leave this planet a better place than when you found it?Do you want to use your time at work to leverage your skills, passion and drive for the greater good? 5 steps to build your brand: Unite for a common causeIntegrate into brand foundationsThink global start local Make it funMeasure for impact  Why? It will unite your teamIt will grow your networkIt will increase your visibilityIt will get more people talking about youIt will create new opportunitiesIt will connect you with customers, team members and followers who have the same passion and values Working together makes us stronger.   I’m here in service for the ones who want to change the world for the better  Book recommendation  Human Kind, by Rutger Bregman https://www.waterstones.com/book/humankind/rutger-bregman/9781408898956 Podcast Recommendation A Bit of Optimism  Hosted by Simon Sinek https://podcasts.apple.com/us/podcast/a-bit-of-optimism/id1515385282 Campaign to support  Surfers Against Sewage https://www.sas.org.uk/ Surfers Against Sewage is one of the UK’s leading ocean conservation and campaigning charities. It inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife. Its mission is simple: to Create Ocean Activists Everywhere. Its vision, Thriving Ocean, Thriving People, is about connecting all humans to the ocean and creating communities of people who want to make real change happen. The charity supports and empowers people to campaign together as the authentic voice of the ocean. The charity has been at the forefront of campaigning to stop plastic pollution for more than a decade, founding the Plastic Free Communities and Plastic Free Schools movement, and enabling and empowering over 100,000 active beach, river and street clean volunteers annually around the UK. Please support: like, share, comment, subscribe. Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the