Just before Christmas I continued my ongoing research into 'how to create a profitable website'. This time it's all about traffic. I caught up with Sarah McDowell to discuss all things SEO (Search Engine Optimisation). Sarah is currently the SEO content executive at Holland and Barrett and co-host of the popular SEO podcast SEO SAS. With this experience she is quickly becoming a key figure in the SEO community, allowing her to interview some of the leading players in the digital marketing arena. We chat about all things SEO: What's hot in 2021, how B2B companies should be growing their websites and online traffic; and what the best tools are to use for success. Enjoy! For more information about Sarah check out her LinkedIn - https://www.linkedin.com/in/sarahmcduk/ (https://www.linkedin.com/in/sarahmcduk/) Check out the SEO SAS podcast here - https://seo-sas-podcast.captivate.fm/ (https://seo-sas-podcast.captivate.fm/) And have a listen of her new podcast 'The Lipsticks' here - https://the-lipsticks-podcast.captivate.fm/ (https://the-lipsticks-podcast.captivate.fm/)