Work in marketing or communications? Ask yourself two questions: 1. Is our brand visible to the outside world? 2. Does our message vibrate? If not, then it’s time to challenge old ways of thinking. Your continuous drive for excellence and growth has a story. Tell it. The ups and downs. Talk to your people. Get your best minds together and go back to basics. Have some fun. Create some fresh communications that get people looking (and hopefully thinking). Here's my step-by-step guide to find out how we can be much more effective in connecting with our audiences and building our community. Exercise these meaningful questions with a diverse group of thinkers and you are on your way to discover the magic. Enjoy.