Shock horror, Miranda and Kylie are changing up the format again! Kylie got lost in the Barbie Malibu dream house and needed her own episode to do the 2023 Barbie brand world takeover justice.    Hold onto your pink party pants people - Kylie is taking us through the journey of the world’s most beloved and the world’s most problematic doll. BARBIE. How did this little lady change the narrative from being viewed as a vapid, one dimensional, out of date toy with flatlining sales in the 2000’s,...

A deep dive into the cutest little guys on text message and how a rebrand cost the company close to $1 million a day in orange juice sales. Strap in! In this episode Miranda takes us on a journey through the secret lives of emojis. From their birth in Japan, to their rise in popular culture and how different generations use them to communicate, these critters really are a central part of modern day communication.  Kylie takes down Tropicana Juice and their 2009 rebrand disaster, one of the...

How did a poster by a previously incarcerated street artist manage to influence a presidential election and what is the one thing you’d want to steer clear of when designing a logo for a women’s network?  This week Kylie dives into the glory days of 2008 and the presidential election that saw Barack Obama become the first African-American president in U.S. history. Specifically how a poster by street artist Shepherd Fairey managed to capture the mood of the moment, ‘go viral’ on a new...

How our favourite photo sharing app found its feet after an alcohol fuelled start, and how could a brand be so bad that it unites all New Yorkers in a shared hatred for it? Who knew Instagram started as a bourbon appreciation passion project? Not. Us. This week Miranda lifts the curtain on the humble beginnings of everybody’s favourite ‘photo sharing app’ Instagram, and dives into its controversial but ultimately successful rebrand.   Kylie tells a cautionary tale – that time a perceived...

A story of redemption for the little font that could, and proof that not even the big guys like Nike always get it right.  Kylie turns heads as she makes the case for a comic sans comeback. Sharing its origin story, its pivotal role in the desktop publishing revolution, why it's misunderstood and its triumphant hero’s journey back to cultural icon, will she be able to change Miranda’s mind?  Punching up, Miranda takes a big swing at Nike’s 2005 sustainability efforts with the release of their...

Our first ep! In our maiden voyage we deep dive into the ‘fabulous’ (and famously un-copyrighted) Las Vegas sign and how The BOM (The Bureau of Meteorology) managed to totally bomb their rebrand.  But before we get into our weekly make and break this week we spill the tea on how we came up with this idea, with Miranda retelling the story of a $2 million Gold Coast sign installation that sounded great in theory but forgot one pivotal piece of the puzzle.  This transitions us nicely into Make...

Join Miranda and Kylie each week on an expedition into the creative universe. Each episode we will tell each other a story that the other hasn't heard before – one where creativity has triumphed and one where things have not gone to plan, mixed in with some chit chat and side quests. Hop in, pop on your seatbelts because we are going on a Brand Odyssey. Connect with us: Three Blocks Left website Instagram Facebook LinkedIn