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Port Side Productions
Backcountry Marketing
Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast.
Produced by: Port Side Productions
Listen now
Ratings & Reviews
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5.0 stars from 64 ratings
Insightful and Entertaining
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“I came across this podcast only recently and have been loving every piece of it. Great guests with great insight for all things outdoor marketing. Every episode seems to deliver something you didn’t know along with something you want to know more about. Wish there were more podcasts out there...”Read full review »
Brendan O'B via Apple Podcasts ·
United States of America ·
08/13/24
“Cole’s curious nature leads to untapped insights across a wide range of marketing sub specialties.”
Ssredlocks via Apple Podcasts ·
United States of America ·
10/17/23
So much info!
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“As someone that did not study marketing or business, this podcast has been invaluable in building my brand. Thanks for creating such a valuable resource specific to the outdoor industry!”
MegCarney via Apple Podcasts ·
United States of America ·
10/17/23
Recent Episodes
In this episode, Cole and Steve Holmberg, a veteran of Nike and a professor of consumer research, dive into the importance of consumer research in product development and marketing, discussing how understanding consumer needs can lead to successful products. Steve shares his journey in the...
Published 11/20/24
Published 11/20/24
In this Fireside episode, Cole reflects on his conversation with Marc Bock from Gore-Tex. He talks about the importance of storytelling as a marketing tool, emphasizing its role in problem-solving and brand-building, how to justify ROI in storytelling projects and the significance of creating...
Published 11/13/24
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