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Port Side Productions
Backcountry Marketing
Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast.
Produced by: Port Side Productions
Listen now
Ratings & Reviews
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5.0 stars from 63 ratings
Insightful and Entertaining
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“I came across this podcast only recently and have been loving every piece of it. Great guests with great insight for all things outdoor marketing. Every episode seems to deliver something you didn’t know along with something you want to know more about. Wish there were more podcasts out there...”Read full review »
Brendan O'B via Apple Podcasts ·
United States of America ·
08/13/24
“Cole’s curious nature leads to untapped insights across a wide range of marketing sub specialties.”
Ssredlocks via Apple Podcasts ·
United States of America ·
10/17/23
So much info!
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“As someone that did not study marketing or business, this podcast has been invaluable in building my brand. Thanks for creating such a valuable resource specific to the outdoor industry!”
MegCarney via Apple Podcasts ·
United States of America ·
10/17/23
Recent Episodes
In this episode, Cole Heilborn takes a deep dive into an approach he calls Problem-First Creative—the philosophy of prioritizing purpose over aesthetics in video production. In an industry bursting with creative options, it’s easy for filmmakers and brands alike to focus on elements like...
Published 10/31/24
Published 10/31/24
In this episode, Cole and Will Truettner discuss the concept of Minimal Viable Creative (MVC) and how it can be applied to creative projects. He emphasizes the importance of constraints in fostering unique ideas and the need to balance creative integrity with business goals. Through a case study...
Published 10/23/24
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