Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands. In this discussion between Cole and Patrick, you'll learn about: - the three types of consumer attention and how to capture them - building narratives that actually make sense for consumers - nurturing your exact audience - pushing a consumer-centric direction at your own company This is a shorter episode for us but packs a big punch with valuable advice and insight. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!