Brock Ellis is the Creative Director at Mountain Equipment Company, managing all campaign outputs from the creative team, working directly with the Brand Director and VP of Marketing. Brock joins Cole on the show to discuss what happens when a rebrand goes wrong. On this episode, you'll learn: - what goes into rebranding - what happens when the rebrand goes wrong / the loss of brand support - how to come back and rebuild the brand You can learn more about Mountain Equipment Company here: https://www.mec.ca/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!