Developing Insights | Storytelling Series Part 3 of 4
Listen now
Description
Tony Sattler is the Executive Vice President of Experience and Insight st Swanson Russell where he helps create innovative strategies and experiences for their key clients while constantly evolving the agency's core research and strategy development capabilities. In Part 3 of our 4-part Storytelling Series, Cole and Tony discuss: - how brands can create exceptional experiences - why data strategy is good for marketing strategy - leveraging AI to create more robust experiences and engagement with your audiences - why insight drives great creative You can catch up with Tony on LinkedIn: https://www.linkedin.com/in/tonysattler/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
More Episodes
In this episode, Cole Heilborn takes a deep dive into an approach he calls Problem-First Creative—the philosophy of prioritizing purpose over aesthetics in video production. In an industry bursting with creative options, it’s easy for filmmakers and brands alike to focus on elements like...
Published 10/31/24
Published 10/31/24
In this episode, Cole and Will Truettner discuss the concept of Minimal Viable Creative (MVC) and how it can be applied to creative projects. He emphasizes the importance of constraints in fostering unique ideas and the need to balance creative integrity with business goals. Through a case study...
Published 10/23/24