What is the Future of Industry Events?
Listen now
Description
Yoon Kim started out in the outdoor industry in 2010, working in finance before that. He started the outdoor industry's first digital agency in 2010, and the industry's first media conference in 2014, the Outdoor Media Summit. In this conversation, Cole and Yoon discuss: - the future of outdoor industry events - why some industry's tradeshows thrive while others suffer - what the biggest threat is to events - the start of the Outdoor Media Summit and how it's evolved You can learn more about the Outdoor Media Summit here: https://outdoormediasummit.com/ You can also catch up with Yoon here: https://www.linkedin.com/in/yoon-kim-5027b214/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
More Episodes
In this episode, Cole and Steve Holmberg, a veteran of Nike and a professor of consumer research, dive into the importance of consumer research in product development and marketing, discussing how understanding consumer needs can lead to successful products. Steve shares his journey in the...
Published 11/20/24
Published 11/20/24
In this Fireside episode, Cole reflects on his conversation with Marc Bock from Gore-Tex. He talks about the importance of storytelling as a marketing tool, emphasizing its role in problem-solving and brand-building, how to justify ROI in storytelling projects and the significance of creating...
Published 11/13/24