In this episode, Erin Keane, the VP of Marketing for Ikon Pass and Alterra Mountain Company discusses the power of relationships in the workplace and how great marketing is achieved by collaboration with others. She shares how relationships have been the key to her success and emphasizes the importance of building authentic relationships based on trust and shared goals. She provides tips for building and maintaining relationships and also discusses the challenge of managing a large network of relationships and the importance of prioritizing meaningful connections.   Takeaways   Building authentic relationships based on trust and shared goals is key to success in the workplace. Consistent communication and finding opportunities to reach out without asking for anything in return are important for maintaining relationships. Being open to different communication styles and adapting your approach to meet the needs of others can strengthen relationships. Managing a large network of relationships requires prioritization and finding meaningful ways to stay connected. Building and maintaining relationships in the workplace is crucial for job satisfaction and productivity. Consistency, communication, and trust are key elements in establishing authentic connections. Even with limited time, individuals can make small efforts to build and maintain relationships. Relationships provide support and make it easier to navigate conflicts and challenges. Investing in relationships without expecting a transactional exchange leads to more meaningful connections.   If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.   This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.