In this conversation, Cole and Drew Pautler, Founder and Creative Director of Good Fortune Collective, discuss a thought-provoking topic: what can the outdoor industry learn from mainstream sports? In this episode, Drew and Cole dive deep into the nuances of cultural participation, community building and newsworthy headlines. They explore how mainstream sports like football, basketball, and tennis have managed to captivate massive audiences and create passionate fanbases. Drew shares insights on the importance of making outdoor sports more inclusive and accessible, shedding light on the potential of community-driven strategies to grow the industry. Listen as they discuss: The psychological and emotional connections that sports fans have with their favorite teams and players. The success stories of brands like Nike and Lululemon in integrating into mainstream culture. The impact of media and storytelling, with examples like the "Free Solo" documentary and the "Drive to Survive" series. Practical steps the outdoor industry can take to attract more participants and fans. The significance of innovation and accessibility in fostering a larger, more diverse community. Links and Resources: Good Fortune Collective: Website Contact Drew at: [email protected] Follow Backcountry Marketing on LinkedIn Have a topic or guest you’d like to hear on the show? Let us know here    If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.   This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. Check out our website for insights and how we’ve helped other marketers move the needle through our work.